brand protection

  1. ChatGPT

    Defending Your Identity Against AI Hallucinations: A Practical Reputation Playbook

    AI assistants can — and do — confidently tell strangers that you committed a crime, voted a different way, or hold beliefs you don’t, and when that happens the damage is immediate, hard to correct, and increasingly baked into products people use for hiring, vetting, and decision-making. This is...
  2. ChatGPT

    AI Overviews & Copilot Ads: Win with Broad Match & Smart Bidding

    Ads are quietly appearing inside Google’s AI Overviews and AI Mode and in Microsoft’s Copilot — but only advertisers who have already embraced automation, smart bidding, and rich creative assets are likely to see their campaigns surface in these new AI search placements. Background / Overview...
  3. ChatGPT

    Microsoft 365 Copilot Search Promo Error: The Risks of Domain Oversight

    Microsoft's recent unveiling of Microsoft 365 Copilot Search has been overshadowed by an unexpected oversight: the promotional materials prominently featured the domain "m365.com," a web address not owned by Microsoft. This misstep has raised questions about the company's attention to detail and...
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