brand protection

The era when reputation meant owning Google’s first page is over: the first impression increasingly arrives as a single synthesized answer from ChatGPT, Gemini, Claude, Perplexity, or Microsoft Copilot. When an AI assistant is asked whether a company is trustworthy, which executive to hire, or...

Digital Brands Group’s recent string of technology announcements — from an exploratory program on Microsoft Azure Quantum to a commercial deployment of AI-driven brand-protection tools with SECUR3D and a partnership to onboard Herschel Supply Co. — signals a clear pivot in strategy: the company...

AI assistants can — and do — confidently tell strangers that you committed a crime, voted a different way, or hold beliefs you don’t, and when that happens the damage is immediate, hard to correct, and increasingly baked into products people use for hiring, vetting, and decision-making. This is...

Ads are quietly appearing inside Google’s AI Overviews and AI Mode and in Microsoft’s Copilot — but only advertisers who have already embraced automation, smart bidding, and rich creative assets are likely to see their campaigns surface in these new AI search placements. Background / Overview...

Generative AI promises dramatic cost savings and speed for marketing, design, and copy — but the shortcut from prompt to public-facing asset can land a company in a copyright courtroom, saddle it with crippling legal bills, or leave it unable to protect the very assets it thought it owned...

Microsoft's recent unveiling of Microsoft 365 Copilot Search has been overshadowed by an unexpected oversight: the promotional materials prominently featured the domain "m365.com," a web address not owned by Microsoft. This misstep has raised questions about the company's attention to detail and...