rebranding

Microsoft's latest flirtation with renaming — the appearance of a product page that calls the familiar Office app "The Microsoft 365 Copilot app (formerly Office)" — has set off predictable outrage, fresh confusion, and a broader conversation about the real costs of sloppy or opportunistic...

For a quarter of a century, Azure Knowledge Corporation has built a formidable reputation as a provider of high-quality market research data to corporations and institutions worldwide. This July marks a pivotal moment in the company’s journey: Azure Knowledge’s research arm is undergoing a major...

Integris, a prominent managed services provider, has unveiled a comprehensive rebranding initiative, marked by the launch of its Microsoft 365 Security & Compliance Assessment. This strategic move underscores Integris's commitment to innovation and its dedication to serving highly regulated...

Kanerika Inc., a prominent provider of enterprise-grade analytics, automation, and AI solutions, has recently achieved significant milestones that underscore its commitment to innovation and excellence within the Microsoft ecosystem. The company has been recognized as a Microsoft Solutions...

Kanerika Inc., a prominent provider of enterprise-grade analytics, automation, and AI solutions, has recently achieved significant milestones that underscore its commitment to innovation and excellence within the Microsoft ecosystem. The company has been recognized as a Microsoft Solutions...

Microsoft's strategic deployment of the "Copilot" brand across its suite of products has significantly influenced the integration and perception of artificial intelligence (AI) in the tech industry. Initially introduced as GitHub Copilot in 2021, this AI-powered code completion tool marked...

In a move emblematic of the modern tech branding arms race, Microsoft’s decision to extend its “Copilot” name across nearly every AI-powered tool in its portfolio has ignited widespread debate, not just among market analysts but also within regulatory and consumer circles. Recent criticism from...

Microsoft Security, for a long time, conjured up the same images for most people: padlocks, digital chains, keys, and shields—iconic and undeniably overused tropes in visualizing security. With the cybersecurity landscape rapidly evolving and the average user’s expectations shifting, Microsoft...

Microsoft May Rebrand AI Copilot as Windows Intelligence Recent signals from Microsoft suggest that the tech giant is exploring a rebranding of its well-known AI Copilot—potentially renaming it to "Windows Intelligence." This shift, reported by MediaPost Communications on 11/04/2024, signals yet...

If you've been keeping tabs on Microsoft's branding strategies, you might have noticed that "Microsoft 365" recently underwent a significant identity transformation. Now called "Microsoft 365 Copilot," this new moniker is Microsoft's latest bid to integrate generative AI branding into...

Ah, Microsoft. They're the tech giant that’s given us groundbreaking innovations—and some branding blunders we'd rather forget. It seems we’re at yet another crossroads of “What-were-they-thinking branding” with the introduction (and rebranding) of two eerily similar-sounding products: Microsoft...

Microsoft is embarking on a bold journey—one that's shaking up the ecosystem of its beloved Office suite of productivity tools. If you’ve ever opened Word, Excel, PowerPoint, or Outlook, chances are you’ve grown fond of their familiar icons, user-friendly interfaces, and overall consistency over...

When it comes to Microsoft, one thing is predictable: its love for a good rebrand. But as Microsoft 365 (formerly Office) undergoes yet another transformation into the perplexingly named "Microsoft 365 Copilot," the underlying question is louder than ever: Did this really need a rebrand, or is...

Microsoft recently unveiled a rebranding effort involving its Microsoft 365 suite, now called "Microsoft 365 Copilot", complete with a new logo designed to reflect the change. However, this attempt seems to have backfired, with widespread criticism from both industry insiders and everyday users...

Microsoft has done it again. If you've just mastered calling it Microsoft 365, buckle up—now it's Microsoft 365 Office Copilot. Yes, that’s a mouthful, and yes, this feels like the eleventh rebranding in as many months. Microsoft’s latest move to append the "Copilot" name across its services...

Microsoft entered the storm of headlines this past week, and boy, it wasn’t for the best of reasons. It’s as though the tech juggernaut played a game of How Many Hornet’s Nests Can We Poke? From controversial price hikes to app rebranding blunders, and even getting a verbal smackdown from...

Brace yourselves, Windows 11 enthusiasts! Microsoft is rolling out an AI-centric upgrade to its Microsoft 365 app, placing its new chatbot extraordinaire, "Copilot," front and center. This move isn't just a minor tweak; it's a full-scale reimagining of Microsoft 365, diving deep into the AI...

If you’ve lived and breathed Microsoft Office—used Word for those last-minute essays, PowerPoint for dazzling presentations, or Excel for crunching those grim budget numbers—brace yourself for tectonic change. By 2025, the name “Microsoft Office,” synonymous with workplace productivity for over...

In a move that has managed to set both tongues and tweets wagging, Microsoft recently rebranded its widely-used '365 Office' suite to '365 Copilot.' Netizens immediately responded with mixed emotions, ranging from scorn to bewilderment, calling the name change "stupid" and criticizing the...

Microsoft has flipped the branding switch on what has long been known as "Microsoft Office"—a title that has practically defined the digital productivity suite world for decades. The tech giant recently announced it is rebranding Microsoft 365 (formerly Microsoft Office) as Microsoft Copilot...