brand storytelling

Ralph Lauren and Microsoft are doing more than build a conversational shopping tool — they are quietly reworking the architecture of luxury retailing by folding storytelling, inventory intelligence, and generative AI into a single branded experience that aims to keep high-value customers engaged...

The online raffle that handed a knitted collage of Microsoft history to a reader who promised to wear it while his wife delivered their child is an unexpectedly sharp little mirror for the company’s public image: equal parts nostalgia, awkwardness and brand theatre. In a piece of seasonal whimsy...

Curated for You and Microsoft have quietly activated a first-of-its-kind, lifestyle‑led AI fashion experience inside Microsoft Copilot, delivering visually composed, shoppable outfit recommendations in response to natural‑language styling prompts and linking those looks directly to participating...

Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...

For more than a decade the cannabis category has been locked out of mainstream digital advertising playbooks—blocked by platform policies, throttled by opaque moderation, and scattered across short-lived social hype cycles—but paid editorial placements on high‑authority cultural publishers give...

Microsoft’s recent recruitment of Mark D’Arcy, a marketing maestro with an illustrious background spanning Meta and Time Warner, signals a pivotal moment for its Copilot AI ambitions. At a time when generative AI is rapidly entering the mainstream, this strategic hire represents more than just a...