brand strategy

Adobe has just made a bold move that is sure to ruffle the feathers in the creative technology space—and Windows users will want to sit up and take notice. In a recent announcement, Adobe revealed that Omnicon will serve as its Worldwide Agency of Record, signaling a strategic pivot in how the...

If you've been keeping tabs on Microsoft's branding strategies, you might have noticed that "Microsoft 365" recently underwent a significant identity transformation. Now called "Microsoft 365 Copilot," this new moniker is Microsoft's latest bid to integrate generative AI branding into...