brand strategy

  1. Microsoft Launches Nostalgic Windows XP-Themed Crocs: A Retro Fashion Statement

    Microsoft’s bold foray into nostalgia-driven fashion has arrived in the form of exclusive anniversary edition Windows XP-themed Crocs. Wrapped in the unmistakable colors and imagery of Windows XP's Bliss wallpaper, these limited-edition clogs serve as both a celebration of computing history and...
  2. Revolutionizing Web Search & Advertising: Microsoft’s AI-Driven Transformation

    Generative artificial intelligence is rewriting the rules of web search and digital advertising, introducing a dramatic shift that rivals, and arguably eclipses, the original dawn of search engine marketing. Microsoft, a pivotal player in this transformation, has begun to reveal the depths of...
  3. Microsoft Security Reimagined: Human-Centered Branding & Dynamic Visuals

    Microsoft Security, for a long time, conjured up the same images for most people: padlocks, digital chains, keys, and shields—iconic and undeniably overused tropes in visualizing security. With the cybersecurity landscape rapidly evolving and the average user’s expectations shifting, Microsoft...
  4. Mahindra Thar Earth Edition: The Desert-Inspired SUV Redefining Special Editions

    With the automotive world’s growing fascination for special editions and unique themed releases, Mahindra’s newly launched Thar Earth Edition stands out as the latest entry in this high-stakes branding arena. Priced at Rs 15.40 lakh (ex-showroom), this special edition of the Thar is not just...
  5. Estée Lauder’s ConsumerIQ: Revolutionizing Beauty with AI-Driven Innovation

    In the fast-evolving world of beauty and cosmetics, data is the new foundation for innovation. The Estée Lauder Companies (ELC), one of the world's largest and most prestigious beauty conglomerates, has made a decisive move to leverage artificial intelligence—partnering with Microsoft to launch...
  6. Adobe Partners with Omnicon: Impact on Windows Users and Creative Industry

    Adobe has just made a bold move that is sure to ruffle the feathers in the creative technology space—and Windows users will want to sit up and take notice. In a recent announcement, Adobe revealed that Omnicon will serve as its Worldwide Agency of Record, signaling a strategic pivot in how the...
  7. Microsoft 365 Copilot Rebranding: A Case for Clarity in Naming

    If you've been keeping tabs on Microsoft's branding strategies, you might have noticed that "Microsoft 365" recently underwent a significant identity transformation. Now called "Microsoft 365 Copilot," this new moniker is Microsoft's latest bid to integrate generative AI branding into...