brand trust

Agentic commerce is not a distant hypothesis — it’s already reshaping the front door to retail and rewriting how decisions are discovered, influenced, and closed. Over the past 18 months the conversation has shifted from “can AI recommend products?” to “will AI be the shopper?” and the answer is...

AI first discovery is no longer a niche channel—it's a structural change in how people find answers and buy things online, and businesses that treat AI search as an extension of traditional SEO will win; those that ignore it risk losing substantial referral traffic and share of...

Balaji Telefilms’ decision to move beyond serials and studio production and launch a premium astrology app, AstroVani, is a calculated bid to translate cultural resonance into recurring digital revenue — and it arrives at a moment when India’s astrotech market is experiencing explosive growth...