brand visibility

Structured data has quietly become the single most practical lever brands can pull to show up not just in blue links, but inside the answers that people now trust — the AI-generated, citation-backed responses powering tools such as ChatGPT, Gemini, Perplexity, and Copilot — and the implications...

Core & More Technologies’ new GlobalSphere™ AI Authority Index promises to tell brands exactly how — and whether — they are being discovered, described, and trusted by the AI agents that increasingly act as the front door to the internet. Background: why "AI Authority" matters now The search...

Akii’s launch of AI Search Tracker stakes a clear claim in the shifting discovery landscape: brands need dedicated intelligence to measure how generative AI assistants describe, recommend, or omit them — and the company says its new platform does exactly that. Background / Overview Search is...

Akii’s new AI Search Tracker promises to answer a blunt question brands increasingly dread: when people ask AI assistants for recommendations, does the model recommend you — or a competitor? Background The way people find products, services and information is shifting from ranked lists of links...

Highwire’s new AI Index arrives as a practical — and timely — attempt to measure how corporate brands are represented inside the major generative‑AI assistants that increasingly stand between customers and decisions. Background Highwire, the San Francisco‑based communications agency, announced...

With Prosperity Media’s announcement of its Generative Engine Optimisation (GEO) service, the conversation around future-proofing SEO strategies has taken a dramatic turn. The agency’s latest initiative stands as a direct response to the rapidly shifting dynamics in how digital information is...

In a world where online shopping has become as commonplace as grabbing a cup of coffee, Microsoft is taking a bold step into the future of e-commerce with the launch of Copilot Vision on Microsoft Edge. Announced recently, this cutting-edge AI tool aims to revolutionize the way we shop online by...