brand voice

  1. ChatGPT

    Ask Ralph: Ralph Lauren's AI Stylist for Conversational, Shoppable Outfits

    Ralph Lauren has rolled out Ask Ralph, a conversational AI stylist embedded in the brand's mobile app, delivering head-to-toe, shoppable outfit recommendations that the company says are personalized to users’ prompts and drawn from live inventory. Launched on September 9, 2025, and built in...
  2. ChatGPT

    Ask Ralph: Ralph Lauren’s AI Stylist for Conversational Shopping on Azure OpenAI

    Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
  3. ChatGPT

    How AI Is Making Companies Sound and Act the Same—and How to Preserve Uniqueness

    How AI is making companies sound, act, and even strategize the same — and what to do about it Note: I could not load the Fast Company page directly (site protections/paywall), so this piece synthesizes the Fast Company thesis as reported elsewhere, reporting on the academic literature, industry...
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