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branded checkout
About this tag
Branded checkout refers to a recognizable payment flow that displays a company's brand, such as PayPal, during the purchase process. On WindowsForum.com, discussions highlight PayPal's partnership with Microsoft to integrate branded checkout into Copilot Checkout and agentic commerce. This collaboration aims to revive branded checkout usage by embedding it into AI-driven shopping experiences where users can discover, compare, and buy without leaving the chat interface. The tag covers how branded checkout is evolving with agentic AI and its role in digital and in-store commerce, particularly through Microsoft and PayPal integrations.
PayPal’s new tie-up with Microsoft to power Copilot Checkout marks a decisive pivot: the payments giant is doubling down on agentic AI as the lever to revive branded checkout usage and reclaim growth momentum across digital and in‑store commerce.
Background
PayPal and Microsoft announced a...