branding fragmentation

  1. Microsoft Copilot Struggles: Reliability Gaps and Branding Confusion in Enterprise

    Microsoft’s Copilot — the assistant Microsoft bet would make the company “AI‑first” — is no longer just an engineering experiment: it is now a strategic linchpin that is showing cracks in reliability, brand clarity, and measurable enterprise adoption, and those cracks are starting to matter to...
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    • branding branding fragmentation copilot copilot reliability enterprise adoption enterprise ai interoperability user experience
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    • Forum: Windows News