branding strategy

Microsoft’s Copilot sits at the center of a rare public-policy collision: a generative‑AI "hallucination" that helped justify the exclusion of Maccabi Tel Aviv fans from a European match has sparked political fallout in the UK, while questions about Copilot’s product strategy, brand positioning...

Microsoft’s recent swap of the familiar “Office” gateway for a Copilot-branded entry point has landed as a marketing pivot with real-world consequences: users are seeing the Microsoft 365 (Office) app relabeled the Microsoft 365 Copilot app, icons and web endpoints updated, and a wave of...