branding strategy

As Microsoft’s AI-powered Copilot suite takes center stage in the company’s ambitions for productivity, digital transformation, and workplace automation, a new controversy has erupted that few in Redmond can afford to ignore—especially those responsible for product strategy, branding, and...

In a move emblematic of the modern tech branding arms race, Microsoft’s decision to extend its “Copilot” name across nearly every AI-powered tool in its portfolio has ignited widespread debate, not just among market analysts but also within regulatory and consumer circles. Recent criticism from...

Microsoft’s Copilot artificial intelligence branding has sparked both excitement and bewilderment across the tech industry, raising pointed questions about corporate communications, product clarity, and the evolving landscape of enterprise AI. As the company races to integrate its generative AI...

Windows users everywhere are about to breathe a faint sigh of relief—the kind you exhale when someone finally takes their finger off that one debatable button on your desktop keyboard. Yes, after a tidal wave of negative feedback, Microsoft is recalibrating the role of its infamous Copilot key...