Microsoft has quietly begun serving a new, highly visual Bing ad that places a full “scoreboard” comparison between Microsoft Edge and Google Chrome above Chrome’s official download links on Windows 11 — a move that reframes a user’s intent at the precise moment they look to switch browsers and...
advertising ethics
ai personalization
antitrust risk
bing
bing ads
browser competition
browsernudgesbrowser wars
built-in vpn
chrome browser
chromium based
copilot
dark patterns
default apps
default browser
digital markets act
dma
edge browser
edge vpn
google chrome
microsoft ecosystem
microsoft edge
microsoft rewards
open web
os nudges
privacy and security
promotional banners
regulatory scrutiny
server-side experiments
ui design
user choice
windows 11
Microsoft Edge’s latest Canary build contains an eye-catching — and quietly aggressive — internal experiment: a pop-up that nudges users who habitually use Google Chrome to pin Microsoft Edge to the Windows 11 taskbar when they close the browser. The code names and feature flags discovered in...
active setup
antitrust
browsernudges
chrome users
data telemetry
default browser
dma eu
ecs
edge canary
edge experiments
enterprise policy
exit-time nudge
experimentation service
experimentationandconfigurationservicecontrol
microsoft edge
pin to taskbar
policy templates
privacy concerns
user experience
windows 11
For years, Microsoft Edge has been at the forefront of the Windows ecosystem—not just as a browser bundled with every Windows installation, but as the subject of persistent prompts urging users to make it their default. For many, especially those outside the United States, these constant nudges...
app uninstallation
browser defaults
browsernudges
default apps
default browser
digital markets act
eu regulations
eu tech regulation
microsoft edge
microsoft store
software freedom
system customization
system defaults
system modularity
tech legislation
user autonomy
user choice
windows 10
windows 11
windows search