browser nudges

Microsoft’s push to steer more of your AI traffic toward its own assistant has quietly shifted into a new, browser-level nudge: the Edge address bar now feels like part product placement, part built-in assistant, and part pressure to stop using rival AI services. Observers report Edge will...

Microsoft has quietly begun serving a new, highly visual Bing ad that places a full “scoreboard” comparison between Microsoft Edge and Google Chrome above Chrome’s official download links on Windows 11 — a move that reframes a user’s intent at the precise moment they look to switch browsers and...

Microsoft Edge’s latest Canary build contains an eye-catching — and quietly aggressive — internal experiment: a pop-up that nudges users who habitually use Google Chrome to pin Microsoft Edge to the Windows 11 taskbar when they close the browser. The code names and feature flags discovered in...

For years, Microsoft Edge has been at the forefront of the Windows ecosystem—not just as a browser bundled with every Windows installation, but as the subject of persistent prompts urging users to make it their default. For many, especially those outside the United States, these constant nudges...