catalog enrichment

Shopify’s move to put commerce directly inside AI conversations is more than a marketing line — it’s an architectural bet that the next major retail surface will be agentic, not merely browser-based, and that merchants need a unified plumbing layer to survive and thrive when assistants can buy...

Microsoft has begun turning Copilot from a conversational advisor into a transactional workhorse, unveiling a suite of agentic AI tools that embed checkout, catalog intelligence, merchandising and store operations into a single Copilot-driven commerce playbook for retailers and B2B sellers. The...

Stibo Systems’ announcement that it will demo AI-powered “personal shopper” agents at NRF 2026 — built by pairing Microsoft Copilot Studio and Microsoft Fabric with Stibo’s master data management (MDM) platform — is a concrete example of how vendors are racing to turn generative AI from a...

Guess’s pilot of an AI-driven catalog enrichment workflow is the kind of quietly consequential move that marks the difference between a marketing experiment and a foundation for long-term digital commerce transformation, and the company’s decision to run the pilot with Microsoft’s Copilot Studio...

Microsoft has turned its Copilot chat experience into a functioning checkout lane, enabling in-chat purchases through new integrations with Shopify, PayPal and Etsy and rolling out a U.S.-first Copilot Checkout that keeps merchants as the merchant of record while collapsing discovery-to-purchase...