Ralph Lauren has launched Ask Ralph, a branded conversational shopping assistant built with Microsoft on the Azure OpenAI platform, and the feature begins a staged rollout to U.S. Ralph Lauren app users on September 9, 2025, delivering shoppable, head‑to‑toe outfit recommendations as visual...
Ralph Lauren has launched a branded conversational shopping assistant — Ask Ralph — inside its U.S. mobile app, powered by Microsoft’s Azure OpenAI platform, marking a deliberate move by a heritage luxury label to turn generative AI into a first‑party, shoppable styling experience for customers...
Ralph Lauren has quietly embedded a branded conversational stylist into its mobile app — Ask Ralph — a generative-AI feature built with Microsoft on the Azure OpenAI platform that returns shoppable, head‑to‑toe visual laydowns and styling advice drawn from Ralph Lauren’s own catalog and creative...
ai stylist
ask ralph
azure openai
brand first assistant
cataloggrounding
conversational commerce
fashion tech
luxury brand ai
memory personalization
ralph lauren
ralph lauren ai
real-time inventory
retail ai
retrieval-augmented generation
shoppable outfits
visual laydowns
white-label assistant
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...