catalog syndication

Shopify and Google’s joint push around a new open standard — the Universal Commerce Protocol (UCP) — and Shopify’s concurrent rollout of Agentic Storefronts and an expanded Shopify Catalog mark a decisive moment in the evolution of conversational commerce. The announcements position UCP as the...

Shopify’s move to put commerce directly inside AI conversations is more than a marketing line — it’s an architectural bet that the next major retail surface will be agentic, not merely browser-based, and that merchants need a unified plumbing layer to survive and thrive when assistants can buy...