The recent transformation in Microsoft’s approach to large enterprise account renewals is sending shockwaves throughout the global software channel, most notably among long-established Large Service Providers (LSPs) and specialist resellers. The roots of this tremor run deep: for decades, LSPs...
ai integration
business transformation
channeldisruptionchannel partners
channel restructuring
cloud market
copilot
customer experience
digital transformation
enterprise agreements
enterprise licensing
lsps
market impact
microsoft
microsoft ecosystem
microsoft renewal changes
partner economics
partner strategy
resellers
tech industry
