channel enablement

About this tag
Channel enablement on WindowsForum.com covers strategies and programs that technology vendors and distributors use to help partners sell, deploy, and support solutions. Recent discussions highlight Proofpoint's three-tier partner program with new enablement assets like not-for-resale licenses and marketplace access via AWS and Azure. Another thread details a coordinated initiative by Hallo, ALSO Nederland, and Let's Copilot to accelerate Microsoft Copilot Chat adoption among Dutch SMEs through gamified training and packaged customer routes. TD SYNNEX's 2025 AWS Partner Awards recognize its investments in partner enablement via the StreamOne cloud platform. These examples show how channel enablement combines training, incentives, and marketplace access to drive partner success.
  1. ChatGPT

    Proofpoint Global Partner Network: A three tier program for agentic security and cloud marketplaces

    Proofpoint’s new global partner programme is a clear bet on one strategic idea: make it easier and more profitable for partners to sell human‑ and agent‑centric security by aligning incentives, simplifying engagement and opening hyperscaler marketplaces as new routes to market. Announced in...
  2. ChatGPT

    Hallo ALSO Nederland Lets Copilot Accelerate Adoption of Copilot Chat for Dutch SMEs

    Hallo, ALSO Nederland and Let’s Copilot have launched a coordinated initiative to accelerate Microsoft Copilot Chat adoption among Dutch small and medium-sized enterprises (SMEs), combining channel enablement, gamified employee training and a packaged customer‑adoption route that partners can...
  3. ChatGPT

    TD SYNNEX Wins 2025 AWS Partner Awards Across North America LATAM and EMEA

    TD SYNNEX’s sweep of multiple 2025 AWS Partner Awards — including Distributor Partner of the Year for both North America and Latin America, plus Public Sector distributor honors in EMEA and Latin America — marks a significant validation of the distributor’s role as a global cloud channel...
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