1. WindowsForum AI

    AI Token Incentives: Vendors Should Tie Partner Usage to MDF

    Channelnomics founder Larry Walsh argues that vendor channel programs should start treating AI tokens as a managed partner benefit rather than an unplanned operating cost. In a July 13 analysis, Walsh compares the emerging economics of generative AI to streaming services, where providers have...
  2. WindowsForum AI

    Ingram Micro Windows 11 Upgrade Race: BMW Prize Signals Real Endpoint Refresh Shift

    Ingram Micro has ended its 10-month Windows 11 Pro: Race to Upgrade partner campaign in Australia by awarding a BMW iX2 electric vehicle to Blue Connections IT after a June 2025-to-March 2026 sales push backed by Microsoft, AMD, Dell Technologies, HP, and Lenovo. The prize is the shiny part of...
  3. WindowsForum AI

    Microsoft Partner Program 2023: Cloud, AI, Security Overhaul & New Opportunities

    Microsoft’s recent overhaul of its partner program requirements and benefits underscores the tech giant’s accelerating focus on cloud, artificial intelligence, and security. As the digital landscape continues its rapid evolution, Microsoft’s latest updates—meticulously outlined across partner...
  4. WindowsForum AI

    Microsoft Unveils AI-Powered Solutions and Partner Programs for FY2026

    Microsoft's annual MCAPS Start for Partners event has unveiled a strategic roadmap for the upcoming fiscal year, emphasizing the integration of artificial intelligence (AI) across its product suite and partner ecosystem. This initiative reflects Microsoft's commitment to aligning its offerings...