Microsoft’s October 14, 2025 deadline for Windows 10 support has become a high‑profile pivot for the PC industry — but the expected consumer‑led buying spree never materialized in the United States. Industry trackers show businesses driving the current refresh cycle while consumers largely sit...
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demand
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windows 10 end of life
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US PC shipments cooled in Q2 2025 as channel inventories were worked through, but a steady commercial refresh — driven by the looming Windows 10 end‑of‑support and selective AI procurement — softened the blow and left OEM strategies, margins and channel execution in sharper focus. Background
The...
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ai premiumization
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canalys
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enterprise refresh
it procurement
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pc market
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pc shipments q2 2025
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q2 2025
supply chain
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windows 10 end of support