Microsoft’s October 14, 2025 deadline for Windows 10 support has become a high‑profile pivot for the PC industry — but the expected consumer‑led buying spree never materialized in the United States. Industry trackers show businesses driving the current refresh cycle while consumers largely sit...
ai hardware
channelinventory
consumer demand
copilot pcs
e-waste risk
enterprise it
esu program
hardware eligibility
lifecycle support
pc market trends
refurbishment programs
secure boot
tpm 2.0
upgrade migration
windows 10 end of life
windows 10 eol
windows 11 upgrade
windows 11 uptake
US PC shipments cooled in Q2 2025 as channel inventories were worked through, but a steady commercial refresh — driven by the looming Windows 10 end‑of‑support and selective AI procurement — softened the blow and left OEM strategies, margins and channel execution in sharper focus.
Background...
ai capable pcs
ai in pcs
ai premiumization
asp uplift
canalys
canalys data
channelinventory
copilot+ sku
enterprise refresh
it procurement
nearshoring
pc shipments
pc shipments q2 2025
premium pcs
q2 2025
supply chain
tariffs
us pc market
windows 10 end of support