channel strategy

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    Microsoft’s AI Strategy Revolutionizes Channel and Partner Ecosystem for Future Growth

    Microsoft’s unveiling of its ambitious AI vision for its channel and partner ecosystem marks a decisive shift toward a more agile, data-driven, and empowered future for the worldwide technology community. In a landscape where artificial intelligence has swiftly transitioned from buzzword to...
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    Microsoft Partner Updates 2025: Co-op Funds, SMB Security Credentials & AI Sales Tools

    For Microsoft partners navigating the evolving landscape of the technology ecosystem, staying attuned to program changes, new solution paths, and AI-driven sales innovations is crucial to remaining competitive. As of this recent news cycle, Microsoft has rolled out several updates and...
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    AMD EPYC 4005-series 'Grado' CPUs: Affordable High-Performance Servers for Small Businesses

    Small businesses and edge deployments have long sought a combination of performance, cost-effectiveness, and robust security in their server solutions. AMD's unveiling of the Zen 5-based EPYC 4005-series processors represents a distinct leap forward for these market segments, not only because of...
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    Microsoft Partner Program Overhaul 2025: New Thresholds, Security, and Three-Year Licensing

    Microsoft’s rapidly evolving partner program landscape is poised for one of its most consequential overhauls in years. Beginning in October 2025, a comprehensive set of updates will raise the bar for partner eligibility, enforce stricter security postures, and introduce expanded subscription...
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    Navigating Microsoft's AI Focus: Challenges for Partners and Customers

    Artificial intelligence (AI), once a promise of futuristic innovation, is now a flashpoint for Microsoft's channel partners as they navigate the rapidly evolving demands of their customers and the tech giant’s strategic focus. Following Microsoft's latest earnings report, partners and solution...
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