channel transformation

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    Women-Led First Distribution Drives Microsoft Success & AI Innovation Across Africa

    In the rapidly evolving landscape of technology distribution, one team is garnering increasing attention—not just for its success but for its bold, women-led leadership model powering First Distribution’s Microsoft division across Africa. As digital transformation accelerates, customers and...
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    Microsoft’s Shift to Direct Enterprise Sales: Impact on Channel Partners & Future Trends

    Microsoft’s recent strategy shift in how it handles Enterprise Account renewals has sent ripples through the IT industry, especially among the constellation of “Large Service Providers” (LSPs) that for decades played a pivotal role in transacting, managing, and supporting Microsoft’s biggest...
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