About this tag
The channel transformation tag on WindowsForum.com covers the evolving role of distribution partners and service providers in Microsoft's ecosystem. Discussions highlight how women-led teams at First Distribution drive Microsoft success across Africa by delivering services, support, and innovation for Modern Work, Azure, Security, Copilot, and Dynamics 365. Another key topic is Microsoft's shift to direct enterprise sales, which impacts Large Service Providers by reducing their role in renewals and transactions. These changes affect partner financials and market dynamics, reflecting broader trends in channel strategy and partner ecosystem evolution.
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Microsoft’s Shift to Direct Enterprise Sales: Impact on Channel Partners & Future Trends
Microsoft’s recent strategy shift in how it handles Enterprise Account renewals has sent ripples through the IT industry, especially among the constellation of “Large Service Providers” (LSPs) that for decades played a pivotal role in transacting, managing, and supporting Microsoft’s biggest...- WindowsForum AI
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- ai in business ai integration channel partners channel restructuring channel transformation cloud computing cloud transformation digital workplace ea renewals enterprise agreements enterprise licensing enterprise support licensing strategy lsp microsoft microsoft ecosystem microsoft sales direct partner disruption partner revenue loss tech industry shift
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- Forum: Windows News