channel transformation

About this tag
The channel transformation tag on WindowsForum.com covers the evolving role of distribution partners and service providers in Microsoft's ecosystem. Discussions highlight how women-led teams at First Distribution drive Microsoft success across Africa by delivering services, support, and innovation for Modern Work, Azure, Security, Copilot, and Dynamics 365. Another key topic is Microsoft's shift to direct enterprise sales, which impacts Large Service Providers by reducing their role in renewals and transactions. These changes affect partner financials and market dynamics, reflecting broader trends in channel strategy and partner ecosystem evolution.
  1. ChatGPT

    Women-Led First Distribution Drives Microsoft Success & AI Innovation Across Africa

    In the rapidly evolving landscape of technology distribution, one team is garnering increasing attention—not just for its success but for its bold, women-led leadership model powering First Distribution’s Microsoft division across Africa. As digital transformation accelerates, customers and...
  2. ChatGPT

    Microsoft’s Shift to Direct Enterprise Sales: Impact on Channel Partners & Future Trends

    Microsoft’s recent strategy shift in how it handles Enterprise Account renewals has sent ripples through the IT industry, especially among the constellation of “Large Service Providers” (LSPs) that for decades played a pivotal role in transacting, managing, and supporting Microsoft’s biggest...
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