chatgpt shopping

Retailers are embracing ChatGPT and Google Gemini as a high-intent source of product discovery, but the emerging model is less about keeping all customer data away from AI platforms than keeping the retailer’s account, cart, checkout and post-sale relationship intact. Reuters reported Friday...

David’s Bridal’s move into ChatGPT and Microsoft Copilot is more than a channel expansion; it is a signal that retail discovery is shifting from search boxes and storefront tabs into conversational interfaces. The bridal chain is now letting shoppers browse product cards, compare styles and...