Microsoft and Google are not selling "chatbots" so much as they are weaponizing generational artificial intelligence to deepen platform revenue, raise switching costs, and turn productivity into a recurring, high-margin business line — a reality that is already reshaping enterprise IT budgets...
ad revenue
ai governance
ai lock-in
ai pricing
automation roi
azure openai
cioguide
cloud consumption
data privacy
data residency
enterprise ai
google gemini
microsoft copilot
per-seat licensing
platform economics
procurement
regulatory compliance
vendor strategy
workspace ai
