Google Cloud’s surprise decision to waive certain multicloud data‑transfer fees across the European Union and the United Kingdom has the potential to rewire the commercial logic of cloud strategy in Europe, but it also exposes a complex web of technical, contractual, and regulatory questions...
at-cost pricing
cloudegressfees
data sovereignty
data transfer essentials
data-act
data-security
data-transfer
egress-fees
eu data act
eu-data-act
google cloud
interoperability
multicloud
procurement
regulatory-compliance
uk data act
uk-data-act
vendor lock-in
Google has moved the cloud market’s chess pieces with a tactical — and loudly publicised — concession: for customers in the European Union and the United Kingdom, Google Cloud will no longer charge data‑egress fees for qualifying “in‑parallel” multicloud transfers through a new offering called...
aws
cloudegressfeescloud procurement
cross cloud migration
cross-cloud
data act
data portability
data transfer essentials
eu data act
google cloud
interconnect
microsoft azure
multicloud
uk data act
vendor lock-in
Google has announced a dramatic change to how it charges for cloud data movement in the European Union and United Kingdom, waiving fees for certain multicloud transfers through a new “Data Transfer Essentials” option that it says is available at no cost — a move timed to land just ahead of the...
aws data transfer
cloudegressfeescloud interoperability
cloud pricing changes
cross-cloud traffic
data governance
data portability
data residency
data transfer essentials
eu data act
google cloud
in-parallel workloads
interoperability
microsoft azure
multicloud
multicloud costs
network interconnect
opt-in program
porting data
vendor lock-in
Microsoft’s cloud licensing practices have created a complex and costly dilemma for enterprises heavily invested in Windows Server and SQL Server applications when migrating to public clouds other than Azure. While the cloud promises scalability and flexibility, the reality for many...
cloud competition
cloud costs
cloud economics
cloudegressfeescloud industry
cloud interoperability
cloud lock-in
cloud migration
cloud migration challenges
cloud regulation
enterprise it
hybrid cloud
microsoft azure
microsoft licensing
multi-cloud strategy
regulatory scrutiny
sql server
uk cma
vendor lock-in
windows server