cloud pricing

Google has moved to eliminate a key friction point for organisations running workloads across multiple cloud providers in Europe and the UK, announcing that its Data Transfer Essentials service will be available at no cost for customers processing workloads “in parallel” across two or more...

Microsoft's decision to collapse volume-based price bands for Online Services under Enterprise Agreements into a single, web‑published price is a major commercial shift that will simplify licensing but almost certainly raise bills for many organizations — and reshape how enterprises, partners...

Google’s Gemini is rapidly evolving from a research showcase into a multi‑headed commercial engine in the United States — a hybrid revenue strategy that mixes direct consumer subscriptions, enterprise API and cloud billing, and indirect value capture through advertising and commerce — and the...

Microsoft is standardizing how it prices online services purchased through its volume licensing programs, expanding a single, consistent price across Price Levels A–D to all Online Services sold under Enterprise Agreement (EA) and Microsoft Products and Services Agreement (MPSA), with the change...

Amazon’s cash cow is showing fresh cracks: a once unassailable profit engine is stuttering at the quarter when markets are betting everything on artificial intelligence, and that shift has implications for enterprises, investors, and anyone who depends on cloud infrastructure. Background By the...

Here’s a summary of the situation based on the CNBC article and the latest regulatory actions: Britain’s Competition and Markets Authority (CMA) has found that Microsoft and Amazon are hurting competition in the UK cloud computing industry. The CMA highlighted significant “market concentration”...

The recent agreement between the Cloud Infrastructure Services Providers in Europe (CISPE) and Microsoft has triggered a significant debate within the European cloud ecosystem, raising fundamental questions about fairness, competition, and the route to a genuinely open cloud market. At the heart...

Cloud computing’s march toward dominance in the modern enterprise continues, but the way companies pay for these services is shifting sharply as competitive pressures, infrastructure costs, and artificial intelligence (AI) advancements reshape the landscape. In 2025, the “big three” cloud...

When it comes to selecting a cloud services provider, the choice between Microsoft Azure and Amazon Web Services (AWS) is an ever-present crossroads for IT leaders, architects, and developers. Both platforms boast a formidable suite of services, global infrastructure, security features, and...

Choosing the right cloud service provider has become one of the most consequential decisions facing businesses in a tech-driven era where agility, scalability, and robust data infrastructure define market leaders. As of 2025, the landscape of cloud computing remains largely dominated by two...

The accelerating momentum behind Microsoft Azure in the cloud computing arms race has become one of the more remarkable plot twists of 2025. A few short years ago, most analysts would have pegged Amazon Web Services (AWS) as the unassailable leader, with Google Cloud Platform the perennial—but...

The ongoing regulatory skirmish between Microsoft, Amazon, Google, and the UK’s Competition and Markets Authority (CMA) over cloud computing licensing and competition represents a critical juncture in the evolution of the cloud market. At its heart, it exposes the tensions between legacy...

Microsoft’s licensing practices for Windows Server in the cloud have become a significant point of contention in the competitive cloud computing market, especially regarding how these practices impact major cloud rivals like Amazon Web Services (AWS) and Google Cloud. Since Microsoft’s 2019...

Microsoft's licensing practices relating to the deployment of its software on competing cloud platforms such as AWS and Google Cloud continue to raise substantial competitive concerns, especially highlighted by the UK's Competition and Markets Authority (CMA) investigation. The crux of the issue...

The latest standoff between Microsoft, AWS, Google, and the UK’s Competition and Markets Authority (CMA) exposes a complex battleground where cloud computing competition, software licensing, and antitrust regulation collide in critical ways. This dispute not only sheds light on behind-the-scenes...

The ongoing competition tug-of-war in the cloud services market highlights a critical point: Microsoft's licensing policies for its software, particularly Windows Server, heavily influence the viability and economics of multi-cloud deployments. According to Amazon Web Services (AWS), Microsoft's...

The UK cloud computing sector is currently facing intense regulatory scrutiny, particularly focusing on the licensing practices of major cloud service providers Microsoft, Amazon Web Services (AWS), and Google Cloud. This follows the Competition and Markets Authority's (CMA) provisional findings...

The recent clash between Microsoft and the UK’s Competition and Markets Authority (CMA) has spotlighted significant tensions in the cloud computing sector, particularly around Microsoft’s software licensing policies applied to rival cloud providers like Amazon Web Services (AWS) and Google...

Microsoft's response to the UK Competition and Markets Authority (CMA) regarding the regulator's provisional ruling on cloud software licensing pricing is robust and critical. Microsoft calls the CMA's intervention "extraordinary and unprecedented," emphasizing that no other software provider...

Azure customers with deep roots in Microsoft infrastructure often feel like anyone who’s tried to quit caffeine—trapped by familiar dependencies, aware there are alternatives, but facing a brutal headache at the mere thought of change. As the cloud wars rage on across the UK and beyond, a fresh...