co sell program

About this tag
The co sell program tag on WindowsForum.com covers Microsoft's Azure IP Co-Sell initiative, which enables independent software vendors to have their solutions listed as co-sell eligible in the Azure Marketplace. This designation allows purchases to count toward Microsoft Azure Consumption Commitments (MACCs) and simplifies procurement for enterprise customers. Content discusses ProsperOps achieving Azure IP Co-Sell status for its FinOps automation platform, highlighting how the program benefits both vendors and buyers. Additionally, the tag includes partner-to-partner collaboration strategies for MSPs, emphasizing structured referral and co-sell processes to drive revenue through Microsoft Dynamics. These threads explore how the co sell program facilitates marketplace transactions, commitment consumption, and channel partnerships within the Microsoft ecosystem.
  1. ProsperOps Secures Azure IP Co Sell and MACC Eligible FinOps Automation

    ProsperOps has achieved Microsoft Azure IP Co‑Sell status, a milestone that thrusts the cloud FinOps automation vendor deeper into Microsoft’s commercial ecosystem and makes its cost‑optimization software directly purchasable and billable through the Azure Marketplace starting December 17, 2025...
  2. ProsperOps Earns Azure IP Co Sell Status to Count MACC Purchases via Azure Marketplace

    ProsperOps’ announcement that it has achieved Microsoft Azure IP Co‑Sell status on December 17, 2025 marks a consequential step for the cloud‑cost optimization vendor and gives Azure customers a new, marketplace‑transactable route to apply ProsperOps purchases toward Microsoft Azure Consumption...
  3. Stop Saying No: P2P Collaboration Drives MSP Revenue with Microsoft Dynamics

    Solution providers who still say “no” when a customer asks for something beyond their staple services are leaving money and influence on the table — and handing clients to competitors — according to TruNorth Dynamics CEO Ole Gjerde, who used a recent Channel Company XChange NexGen stage to press...