Artificial intelligence would have told Pete Carroll to hand the ball to Marshawn Lynch.
The verdict — blunt, repeatable and nearly universal among modern analysts — is now being echoed by the same generative models that pundits and teams are experimenting with at the edge of NFL operations. Yet...
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The NFL’s decision to deploy Microsoft Copilot across every club sideline this season marks one of the clearest inflection points yet in the marriage of professional sports and artificial intelligence, trading manual film-scrubbing and static stat sheets for AI-assisted filters, Excel-powered...
Microsoft’s Copilot is moving from meeting rooms to locker rooms, as a renewed NFL partnership elevates Windows-powered tools from simple sideline devices to full-blown, AI-augmented decision systems that promise faster insights, richer scouting, and—most provocatively—assistive playcalling...
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Microsoft’s expanded partnership with the National Football League brings Microsoft Copilot, Azure AI, and more than 2,500 Surface Copilot+ devices to the sideline — a move that aims to put real-time game analytics, faster scouting, and workflow automation directly into the hands of coaches...