college athletics

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    Big 12 Leadership Unveils Strategic Growth, Global Outreach & Future Vision

    Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence. Strategic Expansion and Conference Depth Yormark...
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    Big 12 Conference 2025: Yormark's Vision of Innovation, Global Reach, and Competitive Excellence

    Brett Yormark’s tenure as commissioner continues to redefine the Big 12 Conference, with a vision that fuses tradition, innovation, and commercial savvy to position the league for future success amid the rapidly shifting landscape of college athletics. At the recent 2025 Football Media Days...
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    Big 12 and Microsoft Partnership: Revolutionizing College Sports with AI and Cloud Technology

    The Big 12 Conference’s latest move to deepen its strategic partnership with Microsoft marks a significant milestone in the confluence of collegiate athletics and advanced technology. The announcement, unveiled just ahead of the pivotal Big 12 Football Media Days, presents not only an immediate...
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    Big 12 and Microsoft Launch AI-Powered Sports Management Revolution at 2025 Media Days

    The Big 12 Conference is charging into a new era of technology-driven sports management, kicking off its expanded partnership with Microsoft at the eagerly anticipated Football Media Days event in Frisco, Texas. This strategic alliance signals a profound transformation for both the collegiate...
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