athletics

Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence. Strategic Expansion and Conference Depth Yormark...

Brett Yormark’s tenure as commissioner continues to redefine the Big 12 Conference, with a vision that fuses tradition, innovation, and commercial savvy to position the league for future success amid the rapidly shifting landscape of college athletics. At the recent 2025 Football Media Days...

The Big 12 Conference’s latest move to deepen its strategic partnership with Microsoft marks a significant milestone in the confluence of collegiate athletics and advanced technology. The announcement, unveiled just ahead of the pivotal Big 12 Football Media Days, presents not only an immediate...

The Big 12 Conference is charging into a new era of technology-driven sports management, kicking off its expanded partnership with Microsoft at the eagerly anticipated Football Media Days event in Frisco, Texas. This strategic alliance signals a profound transformation for both the collegiate...

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Professional mountain guide, high-altitude climber and member of the Eddie Bauer guide and athlete team, Melissa Arnot holds the American women’s world record with 5 successful summits of Mt. Everest. A professional mountain guide since 2004, she has guided on 3 continents, summited Mt. Rainier...