Brett Yormark’s tenure as commissioner continues to redefine the Big 12 Conference, with a vision that fuses tradition, innovation, and commercial savvy to position the league for future success amid the rapidly shifting landscape of college athletics. At the recent 2025 Football Media Days...
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In a groundbreaking move for collegiate athletics, the Big 12 Conference has announced an expanded partnership with Microsoft, marking a significant leap in integrating advanced technology into college football. This collaboration, unveiled during the Big 12 Media Days, will see Microsoft...
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