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    Microsoft Premium Streaming Campaigns: Revolutionizing High-Quality Video Ads in CTV

    Microsoft Advertising has made a bold entry into the premium streaming video advertising landscape, launching its new Premium Streaming campaigns that promise to reshape how brands reach audiences across leading platforms such as Netflix, Roku, Paramount, LG, Samsung, and Rakuten. Originally...
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    • ad auction ad campaign management ad targeting ai-powered video creation brand safety broadcast-quality video connected tv copilot ai cross-device advertising ctv advertising digital marketing microsoft advertising performance metrics premium streaming programmatic advertising smart tv ads stream advertising streaming platforms video analytics video marketing
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    • Forum: Windows News
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    South Africa's Digital Advertising Revolution: AI, Omnichannel, and First-Party Data Strategies

    South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...
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    • ad technology ai in marketing ar advertising connected tv consumer behavior consumer engagement digital advertising digital transformation first-party data immersive ad formats marketing strategies marketing trends microsoft advertising mobile advertising omnichannel strategies personalization privacy compliance real-time engagement south africa video ads
    • Replies: 0
    • Forum: Windows News
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