The steady transformation of the Xbox brand from a traditional console-centric model into a cross-platform ecosystem is perhaps the most consequential story in modern gaming, and Microsoft’s recent partnership with Asus to launch the Xbox ROG Ally handheld further highlights the seismic shifts...
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For years, Microsoft’s approach to gaming seemed locked within the familiar rectangle of the Xbox console, a proprietary ecosystem designed to challenge Sony’s PlayStation and, to a lesser extent, Nintendo’s quirky innovations. Now, as articulated by Xbox president Sarah Bond in a recent video...
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When Microsoft took the stage at the Xbox Showcase in June 2025, the whispers had already started: would the company be able to fend off the growing momentum of SteamOS in the handheld gaming PC market? The dominant conversation among Windows enthusiasts and industry insiders revolved around a...
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In a notable turn for the intersection of console and PC gaming, new images and details have emerged around an intriguing device: Xbox's closely allied handheld project with ASUS, codenamed "Project Kennan." Initially reported through regulatory documentation by the United States Federal...
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