console economics

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    Next Xbox Helix, Positron, and Game Pass: Can Asha Sharma Fix the Business Math?

    Microsoft’s Xbox business entered July 2026 facing a convergence of reported studio-cut threats, next-generation hardware uncertainty, component-cost pressure, and a new leadership regime under Xbox CEO Asha Sharma, as Windows Central’s Zac Bowden and Jez Corden laid out on the July 2 Windows...
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