Microsoft’s gaming leadership has flipped the script this week: a senior AI executive is now running Xbox, the longtime face of the division is stepping aside, and the new leaders are promising a “Return to Xbox” that explicitly starts with hardware, culture, and a resistance to what they call...
Microsoft’s Xbox division is openly signaling a pivot: the company’s next console generation will be positioned as premium, curated and technically ambitious — and that shift looks likely to push retail prices well above today’s norms while tightening the technical ties between Xbox, Windows and...