console hardware strategy

Asha Sharma’s first week as Xbox’s new leader has been defined less by strategy memos and more by social media—she publicly answered questions about her Xbox gamertag, denied being an AI stunt, and tried to close a trust gap that opened the moment Microsoft announced her appointment. Background...

Xbox’s new boss has just given the clearest signal yet that Microsoft’s long experiment with turning first‑party Xbox titles into multiplatform releases isn’t unconditional — and that the company may be willing to walk parts of that back if the data, strategy, or business case demands it...