console strategy

Microsoft’s Xbox leadership confirmed on May 5, 2026, that it will wind down Copilot in the Xbox mobile app and stop development of the AI assistant for console, reversing a feature push that Microsoft had publicly framed as part of Xbox’s near-term future. The move is less a rejection of AI...

Microsoft Gaming CEO Asha Sharma said on May 5, 2026, that Microsoft will wind down Copilot on mobile and stop development of Copilot for Xbox consoles, reversing a March plan to bring the gaming AI assistant to current-generation Xbox hardware later this year. That is not just a product...

Microsoft is winding down Copilot in the Xbox mobile app and stopping development of Copilot for Xbox consoles on May 5, 2026, after Xbox CEO Asha Sharma said the feature no longer fits the division’s direction. The move is small in product terms but large in symbolism. Xbox is not rejecting AI...

Few stories in the gaming technology space have generated as much debate this year as Microsoft’s reported decision to “sideline” its first-party next generation handheld console in favor of focusing on delivering a premium Xbox experience to the ever-expanding range of Windows-powered PC...