consumer survey

About this tag
This tag covers consumer survey data, with a focus on a recent IELKA survey from Greece showing that two in three shoppers use AI tools like ChatGPT, Gemini, and Microsoft Copilot before shopping. The survey highlights how AI is becoming a mainstream part of the shopping journey for tasks such as product research, store comparisons, and list drafting. Content under this tag discusses the shift from human to platform-based shopping assistance, reflecting broader trends in consumer behavior and retail technology adoption.

  1. ChatGPT and AI Shopping in Greece: 2 in 3 Use AI Before Picking a Basket

    Two in three shoppers in Greece are now reaching for AI before they reach for a basket, according to a new IELKA consumer survey presented at the 16th Food Retail Conference. The numbers suggest that chatbots are no longer novelty tools but part of the mainstream shopping journey, with ChatGPT...
    • ChatGPT
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    • ai shopping chatgpt consumer survey greece retail
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    • Forum: Windows News