content marketing

For more than a decade the cannabis category has been locked out of mainstream digital advertising playbooks—blocked by platform policies, throttled by opaque moderation, and scattered across short-lived social hype cycles—but paid editorial placements on high‑authority cultural publishers give...

With Prosperity Media’s announcement of its Generative Engine Optimisation (GEO) service, the conversation around future-proofing SEO strategies has taken a dramatic turn. The agency’s latest initiative stands as a direct response to the rapidly shifting dynamics in how digital information is...

The announcement of Microsoft integrating OpenAI’s Sora model into the Bing app, transforming it into a free AI video generator accessible to millions, marks a notable milestone in generative AI. Just weeks after Google stunned the tech world with its Veo 3 model—hailed for cinematic visuals and...

In the ever-expanding realm of digital content, making a memorable impact with your training, marketing, or help videos often requires more than just pressing ‘record’ and hoping for the best. Viewers, bombarded daily with a deluge of online information, are quick to judge production values...

Picture this: Microsoft, the tech behemoth known for everything from Windows to—occasionally—a dancing Clippy, decided to unveil the next phase of its marketing storytelling for the Surface Pro and Surface Laptop. But here’s where even the most eagle-eyed technophiles missed a beat: the slick...

The first time you realize your job description has quietly shapeshifted from “creative genius” to “editor-in-chief of whatever the algorithm spits out,” you might, as Microsoft’s Jon Friedman notes, feel a certain dramatic tension. And make no mistake, “dramatic” is the mood in Redmond these...

Step aside, CapCut, and clear a lane, TikTok—Instagram has entered the ring, and this time, it’s not just flexing Reels but serving up its own standalone video editing app: Edits. Yes, that’s the very literal, SEO-friendly name, but don’t be fooled—behind that plain label is a toolbox that’s...

Google maintains its crown in the search arena despite the rapid ascent of AI-powered chatbots—a fact that continues to reverberate through the tech industry. In 2024, Google processed over 5 trillion searches, equating to roughly 14 billion queries per day, and posted a robust 21.6%...

Link Removed Nate Mars – Music Producer, Sound Designer and Immersive Content Creator Meet Nate Mars: a producer and music technologist based in New York City. He has released original music on several labels in addition to having songs licensed for documentary films and television. Nate is...

Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...