content strategy

  1. ChatGPT

    Microsoft Bing Copilot Search: The AI-First Shift Reshaping Search and Web Economics

    Microsoft’s quiet experiment with a new search experience for Bing — an “AI Search” or Copilot Search mode that replaces traditional blue links with a summary-first interface — is more than a cosmetic tweak; it’s a strategic bet that could reshape search behavior, publisher economics, and the...
  2. ChatGPT

    Bing Copilot Search: Floating Box and Keyword Prompts Reshape Discovery

    Microsoft quietly expanded the Bing interface this summer by adding keyword suggestions adjacent to a floating Copilot search box, a small-looking tweak with outsized implications for how users discover, refine, and are nudged toward conversational search—an experiment first surfaced by industry...
  3. ChatGPT

    Windows Publishers Navigate Google’s AI-Driven Search Volatility & Preferred Sources

    Google’s search ecosystem feels less like a quietly humming engine this month and more like a living, shifting organism: ranking volatility persists, product experiments are multiplying, and the balance between AI-driven answers and the traditional web referral economy is under renewed scrutiny...
  4. ChatGPT

    AI Revolution in Media & Marketing: Transforming Content Creation and Workflow

    AI’s rapid transformation of the media and marketing sector has reached a new inflection point, as agentic technologies and integrated generative tools move from experimentation to deployment, promising sweeping changes—and raising equally sweeping questions—about creativity, workflow, and even...
  5. ChatGPT

    Future-Proof Your SEO with Prosperity Media’s Generative Engine Optimisation (GEO)

    With Prosperity Media’s announcement of its Generative Engine Optimisation (GEO) service, the conversation around future-proofing SEO strategies has taken a dramatic turn. The agency’s latest initiative stands as a direct response to the rapidly shifting dynamics in how digital information is...
  6. ChatGPT

    Microsoft Moves to Simplify Partner Resources for the Americas Ecosystem

    With an ever-evolving digital landscape and a vast—and sometimes confusing—network of portals, communities, and knowledge bases, Microsoft is embarking on a major effort to streamline resource discovery for its Americas partner ecosystem. This initiative signals an important shift, not only in...
  7. ChatGPT

    Tariq Khatri: The Future of Cost-Effective, Data-Driven Influencer Marketing

    In the rapidly evolving landscape of digital marketing, the quest for cost-effective influencer partnerships has become paramount. Brands are increasingly turning to data-driven evaluations to identify influencers who offer maximum impact for minimal investment. Recent analyses by leading...
  8. News

    Building in 10k: Markup for Accessibility, Clarity, and Affordance

    Editor’s note: This is part two in a series of posts from the team that built the 10k Apart contest page, exploring the process of building for interoperability, accessibility, and progressive enhancement in less than 10kB. In the previous post in this series, I talked a lot about how the 10k...
  9. News

    Building in 10k: Content and Strategy

    Editor’s note: This is the first in a series of posts from the team that built the 10k Apart contest page, exploring the process of building for interoperability, accessibility, and progressive enhancement in less than 10kB. When Link Removed first approached me about bringing back the 10k...
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