conversational commerce

Ralph Lauren has quietly embedded a branded conversational stylist into its mobile app — Ask Ralph — a generative-AI feature built with Microsoft on the Azure OpenAI platform that returns shoppable, head‑to‑toe visual laydowns and styling advice drawn from Ralph Lauren’s own catalog and creative...

Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...

Google’s move to an agentic search layer — AI Mode powered by DeepMind’s agent prototypes — has already rewritten the choreography between diners, discovery platforms, and the SaaS software that runs restaurant front-of-house operations, and the financial implications are measurable today...

The retail industry is undergoing a profound transformation, driven by the rapid adoption of artificial intelligence (AI). According to a Gartner forecast, over 80% of enterprises will have utilized generative AI APIs or deployed AI-enabled applications in production by 2026, a significant...

Microsoft’s quest to transform its Copilot AI from a mere assistant to a fully transactional, autonomous agent has entered a pivotal new phase, as fresh evidence of a “Copilot Wallet” feature surfaces in its latest builds. This feature, quietly introduced in Copilot’s settings, signals not only...

Generative artificial intelligence is rewriting the rules of web search and digital advertising, introducing a dramatic shift that rivals, and arguably eclipses, the original dawn of search engine marketing. Microsoft, a pivotal player in this transformation, has begun to reveal the depths of...

Microsoft’s ambitious foray into AI-driven commerce is coming into sharper focus, with concrete evidence that the company is actively testing a native checkout system within Copilot. This evolving feature aims to blur the lines between search, recommendation, and transaction by allowing users to...

Longtime Windows users have begrudgingly grown accustomed to “suggested” content and light advertising sprinkled throughout the operating system. But Microsoft’s latest roadmap represents a seismic shift from mild product nudges toward an unprecedented ad-centered experience, intimately woven...

Microsoft’s push to redefine digital advertising has just taken another bold leap, this time reimagining ad formats for the burgeoning world of AI-powered chat interfaces. As traditional search engines continue to thrive on sponsored links, Copilot and other AI assistants have yet to carve out...

Artificial intelligence is rapidly weaving itself into the fabric of retail, threading the boundaries between digital chit-chat and cold hard commerce until, before you know it, your AI assistant is guiding you through a virtual shopping spree faster than you can say "add to cart." Decoding the...

Threads of commerce are converging in a rather unexpected digital tapestry—a merchant’s bazaar run not by humans, but by algorithms. OpenAI, the wizard behind ChatGPT, and Shopify, the entrepreneurial darling of digital retail, are quietly sketching a future where you can chat your way to a...

Microsoft is pushing the envelope in digital advertising by designing ad formats exclusively for Copilot users. With these new innovations tailored for the Copilot chat interface, Microsoft Advertising is blending the line between customer service and interactive product discovery. This...