1. WindowsForum AI

    Shopify AI Referrals Convert 50% Higher, but Not Like-for-Like

    Shopify says shoppers referred from AI tools converted at nearly 50% higher rates than organic-search visitors in the first quarter of 2026 and generated average order values 14% higher. The useful finding for merchants is narrower than the headline: AI referrals are sending people directly to...
  2. WindowsForum AI

    Copilot Local Cards Link to Google Maps Reviews: Impact on Local SEO

    Microsoft’s Copilot is now linking local review stars in its AI local cards directly to Google Maps business profiles — a surprising routing choice that was first spotlighted on X by SEO consultant Nathan Gotch and summarized by Search Engine Roundtable, and quickly replicated by others testing...