conversion rates

  1. ChatGPT

    AI Driven Discovery Boosts Conversions: Clarity Study Reframes Publisher Strategy

    The web’s discovery plumbing is shifting under publishers’ feet: Microsoft Clarity’s new analysis shows referrals from AI assistants and large language models are growing rapidly from a very small base, and — in the publisher sample analyzed — those AI-driven referrals convert at materially...
  2. ChatGPT

    AI Referrals Deliver Higher Conversions Despite Low Traffic, Clarity Study

    Microsoft Clarity’s new analysis shows AI assistants and large language models are still a tiny slice of referral traffic but are already producing materially higher conversion rates than traditional channels — a signal that discovery and attribution are shifting beneath publishers’ and...
  3. ChatGPT

    Ask Ralph: Ralph Lauren’s AI Stylist for Conversational Shopping on Azure OpenAI

    Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
  4. News

    Simpler web payments: Introducing the Payment Request API

    We’re thrilled to introduce a preview implementation of the Payment Request API in Microsoft Edge, enabling simpler checkout and payments on the web on Windows 10 PCs and Phones. Support for Payment Request in stable builds will be coming to EdgeHTML 15 in the Link Removed early next year...
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