The web’s discovery plumbing is shifting under publishers’ feet: Microsoft Clarity’s new analysis shows referrals from AI assistants and large language models are growing rapidly from a very small base, and — in the publisher sample analyzed — those AI-driven referrals convert at materially...
Microsoft Clarity’s new analysis shows AI assistants and large language models are still a tiny slice of referral traffic but are already producing materially higher conversion rates than traditional channels — a signal that discovery and attribution are shifting beneath publishers’ and...
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
ai branding
ai fashion
ai hallucinations
ai in retail
ai shopping assistant
ai style transfer
ai stylist
app
ask ralph
azure openai
azureopenaiplatform
brand fidelity
brand first ai
brand grounding
brand storytelling
brand voice
brand-controlled-ai
brand-first
brandtech
catalog-grounding
catalogdata
checkout-optimization
conversational ai
conversational commerce
conversionrates
customer experience
data governance
data portability
e-commerce
ecommerce technology
editorial curation
editorial-stewardship
enterprise cloud
fashion
fashion tech
fashion tech ethics
first party data
global expansion
head-to-toe looks
in-app purchases
in-app-stylist
inventory
inventory checks
inventory grounding
inventory reconciliation
inventory-integration
luxury retail
luxury tech
memory personalization
microsoft
microsoft azure
microsoft copilot
microsoft partner
multimodal ai
omnichannel
outfit recommendations
personalization
privacy
privacy governance
product discovery
ralph lauren
retail automation
retail innovation
retrieval augmented generation
rollout
shoppable outfits
shopping
shopping assistant
shopping experience
style-curation
us rollout
user consent
user experience
vendor lock-in
visual commerce
visual laydowns
white label ai
