corporate reputation

AI is not merely commenting on the long-running Donovan–Shell feud anymore; it is actively changing the mechanics of the conflict, turning archival material into a high-speed reputational system where model outputs, not court filings, are increasingly the thing people read first. The latest...

The Machines Agree on Shell’s Long Shadow A satirical “AI roundtable” about the Shell saga may read like internet theater, but it lands because the underlying dispute is real, persistent, and unusually durable. What makes the piece sting is not the fictional dialogue itself; it is the way four...

The long-running feud between John Donovan and Shell plc has re‑entered a modern, high‑stakes phase: an AI‑amplified “bot war” that has prompted renewed legal posturing from Shell, intensified public debate over corporate brand protection tactics, and raised new questions about how multinational...