corporate reputation

AI is not merely commenting on the long-running Donovan–Shell feud anymore; it is actively changing the mechanics of the conflict, turning archival material into a high-speed reputational system where model outputs, not court filings, are increasingly the thing people read first. The latest...

The long-running feud between John Donovan and Shell plc has re‑entered a modern, high‑stakes phase: an AI‑amplified “bot war” that has prompted renewed legal posturing from Shell, intensified public debate over corporate brand protection tactics, and raised new questions about how multinational...