cpi

The tag 'cpi' on WindowsForum.com is used in discussions about mobile app attribution, specifically focusing on cost per install (CPI) as a key metric. Content under this tag explores how app attribution measures user activities such as installs, in-app purchases, and level completions, which are crucial for evaluating marketing campaign performance. Unlike traditional web attribution using cookies, mobile app attribution relies on alternative methods due to the lack of cookie support in apps. The tag covers the challenges and methodologies involved in tracking user actions from ad clicks to app installs and beyond, highlighting the absence of an industry standard for measurement.