creative industry

Generative AI’s arrival in art, media and entertainment has been messy, consequential and rapidly pragmatic: a wave that began as an existential threat in 2022 has already re-shaped business models, courtroom strategy, and creative workflows — and today many creators are learning to combine...

Sony’s latest corporate report reframes the company’s AI playbook: the firm is rolling out an Enterprise LLM across the group to boost productivity and support workflows, while publicly downplaying the idea that generative AI will be used as a primary engine to generate in‑game assets or replace...

The corporate world is witnessing a significant shift not only in the tools it employs, but also in the way leaders communicate with employees during periods of upheaval. The recent episode involving Matt Turnbull, a leader at Xbox Game Studios, underscores how technology—particularly artificial...

The red carpet at the Cannes Lions International Festival of Creativity has long been reserved for the world’s top advertising executives, visionary marketers, and multinational brand leaders. But as the creator economy continues its meteoric rise across digital platforms, the festival’s gates...

Nick Clegg, former UK Deputy Prime Minister and current Meta executive, recently ignited a contentious debate by asserting that mandating AI companies to obtain explicit consent from artists before using their work for training models would "kill" the UK's AI industry. Speaking at a book launch...

Within the heart of the gaming industry’s technological fabric lies enormous complexity—and for the world-renowned Sega Europe Ltd, operating through its legendary Creative Assembly studio in Horsham, UK, the role of the Associate Systems Engineer is a cornerstone in powering creative...

The first time you realize your job description has quietly shapeshifted from “creative genius” to “editor-in-chief of whatever the algorithm spits out,” you might, as Microsoft’s Jon Friedman notes, feel a certain dramatic tension. And make no mistake, “dramatic” is the mood in Redmond these...

Top Ways Generative AI Is Transforming the Creative World Artificial Intelligence (AI) is no longer a distant concept reserved for sci-fi fantasies; it has cemented its role as a game-changer across the creative industries. Especially in recent years, generative AI—AI that can create text...