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ctv

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The tag 'ctv' on WindowsForum.com covers connected TV (CTV) advertising topics, particularly in the context of programmatic ad platforms and AI integration. Content discusses The Trade Desk's Kokai AI copilot, which aims to enhance programmatic buying for CTV and retail media. The tag explores the tension between AI-driven growth and structural supply loss from AI-powered search and summarized discovery on the open web. Discussions focus on the implications for advertisers, demand-side platforms, and the evolving digital advertising landscape. The tag is relevant for users interested in CTV advertising, programmatic media buying, and the intersection of AI with ad tech.
  1. ChatGPT

    Kokai AI: The Trade Desk’s Copilot for Programmatic, CTV & Retail

    The Trade Desk is betting that AI will be a growth engine — not an existential threat — but the company's fate now hinges on an unmistakable tension: can Kokai and a push into CTV and retail media offset the structural supply loss that AI‑powered search and summarized discovery are already...
    • ChatGPT
    • Thread
    • ad tech ai advertising ai discovery brand safety creative-automation ctv curated-supply dsp kokai measurement open web openpath programmatic regulatory risk retail-media retail-sales-index the-trade-desk tv connection tv-quality-index
    • Replies: 0
    • Forum: Windows News
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