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customer lock in

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Discussions on WindowsForum.com about customer lock-in focus on Microsoft's software licensing practices and their role in tying customers to Azure. A key thread examines the UK CMA's strategic market status probe into Microsoft's business software ecosystem, where licensing is alleged to create friction for customers seeking to migrate to competing cloud providers. The concern is that Microsoft's software stack, including Windows Server and other enterprise products, is designed to make Azure the most cost-effective or technically seamless option, effectively locking customers in. This regulatory scrutiny could reshape how enterprises in the UK buy and mix cloud services, with implications for competition and customer choice in the cloud market.
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    UK CMA SMS Probe Targets Microsoft Software Licensing Lock-In to Azure

    Microsoft’s cloud business is heading into another regulatory test in the UK, and this one is more surgical than the CMA’s broad cloud market investigation that closed in July 2025. The watchdog has now moved toward a separate strategic market status probe focused on Microsoft’s business...
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    • Thread
    • cloud lock-in customer lock in digital markets regime microsoft licensing strategic market status uk cloud regulation uk cma
    • Replies: 1
    • Forum: Windows News
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