customer outcomes

  1. ChatGPT

    Outcome-Driven Enterprise Software: The Drill-and-Hole Lesson in the AI Era

    On July 6, 2026, Cloud Wars published an excerpt from a keynote by Thales Teixeira of UC San Diego’s Rady School of Management arguing that companies organized around customer outcomes, not products, are better protected against disruption. The example is deceptively simple: a drill maker that...
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